What’s So New About Content Marketing?

See on Scoop.itH2H Marketing

What’s so new about content marketing? The “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones).

Fabrizio Faraco‘s insight:

Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here.

Somewhere along the line, something changed to turn that “little thing we’ve always done” into this big, voracious thing that’s eating up every budget. Something had to have happenedto release the beast we now know as content marketing.

See on contentmarketinginstitute.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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