Everyone knows mobile is taking over, but there’s not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand.
According to an Econsultancy and Adobe trend report, marketers see mobile optimization as the number oneopportunity in 2013; yet they struggle with executing on an effective mobile content strategy. And while there are plenty of great studies out there that portend mobile’s takeover of the web, there’s not much information about the best (and worst) approaches to publishing content that is mobile-friendly. Obviously, mobile is a whole new ball game. So how do we play?