The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

See on Scoop.itH2H Marketing

Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.

Fabrizio Faraco‘s insight:

I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing. Our solution: We created a monthly print newsletter focused on educating employees on the latest Microsoft Office updates and enhancements. Over the following six months, employees did start to use more of our services. The newsletter was part of the solution that made this achievement possible.

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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