Why Your Brand Storytelling Must Start With Human Resources

See on Scoop.itH2H Marketing

Employees are more than brand ambassadors; they’re promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.

Fabrizio Faraco‘s insight:

Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles we need to consider, not only as marketers, but also as people who drive business for our organizations. It’s a reflection of the growing responsibility we have as marketers — and the growing need for us to step up our leadership role. 

See on contentmarketinginstitute.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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