Employees are more than brand ambassadors; they’re promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.
Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles we need to consider, not only as marketers, but also as people who drive business for our organizations. It’s a reflection of the growing responsibility we have as marketers — and the growing need for us to step up our leadership role.