Blog Metrics You Should Really Be Tracking | OpenView Blog

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Three blog metrics to help identify which sites are driving referral traffic, which keywords are working, and if your content is resonating with your target audience.

Fabrizio Faraco‘s insight:

There’s certainly no shortage of metrics to access to measure your blog’s performance. Regardless of the analytics software you use, keeping track of what matters can get tricky. To make it easier, here are three blog metrics that can help you spot opportunities in key areas. The following will shed some light on where readers are coming from, which keywords they use, and what content they find most engaging.

 

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[How To] Create Landing Pages that Convert & Rank Well in Search

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In order for people to convert on your landing page, they have to arrive at your page first. Here’s how to create landing pages that convert & rank well.

Fabrizio Faraco‘s insight:

You want a landing page with through-the-roof conversion rates. You also want that landing page to possess top-ranked search results. Can you have both?

The answer is yes. This post will show you how to develop a landing page that gets conversions, while ranking well at the same time. The result of a finely tuned landing page and improved search rankings is straight up awesome — more conversions than you ever thought was possible.

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The Dim Light at the End of the Funnel – Brian Solis

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Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue through a transaction to a state of loyalty and ultimately advocacy. The process of customer engagement to this day is designed to shepherd people along this delicate path. For at any moment, consumer attention, interest, and resulting action could fall astray without superintendence.

 

Fabrizio Faraco‘s insight:

I call this the “Cluster Funnel” and it’s meant to demonstrate how a customer lifecycle when viewed in aggregate is broken.

Without awareness there can be no consideration. Hence, businesses today invest to varying degrees and effectiveness in marketing, advertising, and communications strategies. To earn customer attention isn’t a switch that toggles on and off, it is a state of perpetual engagement. The blaring noise that customers continually experience has forced them to adapt. Second nature acts as a defense mechanism to tune out the constant barrage of marketing messages and clever campaigns. Awareness at the top of the funnel is elusive but never more important.

See on www.briansolis.com

Social Media Can Help With Branding, Not Engagement! | Business 2 Community

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Many marketers today are looking to increase their Facebook fans, LinkedIn memberships and/or Twitter followers. Social media marketing is a new buzz-word in

Fabrizio Faraco‘s insight:

But, when it comes to engagement, how easy is it to measure the engagement-level of your Facebook fans or LinkedIn Group Members?  How easy is it to interact with them and nurture them?  How easy is it to get usage and engagement metrics out of Facebook, LinkedIn et al?  Is it even possible?  Can you act on the metrics?

 

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How Enterprises Handle B2B Content: 6 Key Insights From Our Research

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Find out how enterprise marketers use B2B content marketing tactics as compared with their B2B peers overall. Here are 6 key insights from CMI’s report, “B2B Enterprise Content Marketing: 2013 Benc…

Fabrizio Faraco‘s insight:

our newest Content Marketing Institute report, B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America,sponsored by Marketo. This study reports on the practices of enterprise marketers and draws comparisons against B2B marketers overall.

See on contentmarketinginstitute.com

Successful Content Marketing In Action – Forbes

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This article was co-authored with Brian Yang from Internet Marketing Inc.

Fabrizio Faraco‘s insight:

In this new era of widespread transparency, consumers value a new form of currency: trust and relationships. Content marketing and thought leadership is the key to developing this trust and building stronger customer relationships, which in turn positively impacts the bottom line.

See on www.forbes.com

How Content Marketing Can Lead to a Long Fulfilling Relationship With Your Customers – Forbes

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This article was co-authored by Brian Yang Imagine two people going out on a first date. After a few hours of talking, out of nowhere, the man gets down on one knee; whips out a diamond ring, and proposes to the woman.

Fabrizio Faraco‘s insight:

Potential customers have the same reactions when you try to close the deal too quickly.

See on www.forbes.com