Without Analytics, Big Data is Just Noise – Brian Solis

See on Scoop.itH2H Marketing

The online Boston Marathon bombing witch-hunt last week dragged social media down to a new low.

Social media has become “the cocktail party from hell,” writes Maureen Down in her column “…with the flood of information jeopardizing meaning.”

Fabrizio Faraco‘s insight:


When everyone’s talking about a crisis in real time and you have unlimited access to what they’re saying, the wisdom of the crowd can be very hard to find. With so much information swirling around, looking for meaning manually is impossible because there are never enough people to consider everything out there at once.

See on www.briansolis.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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