Disruptive technology is catalyst for change, not the reason

See on Scoop.itH2H Marketing

(EDITOR’S NOTE: The following is an excerpt from the recently released book, What’s the Future of Business: Changing the Way Businesses Create Experiences, by Brian Solis.) The customer journey is still…

Fabrizio Faraco‘s insight:

The customer journey is still evolving. How businesses react and ultimately lead the enhancement of relationships is not solely determined by technology though. To truly get closer to customers takes a culture of customer-centricity, empowerment and innovation.

 

See on www.usatoday.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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