Upgrade Your Content Strategy: 3 Brand Builders

See on Scoop.itH2H Marketing

If your’e ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices.

Fabrizio Faraco‘s insight:

Your content strategy should help draw parallels between what’s important to customers and what your brand stands for; it enables marketing teams to create more relevant content based on what your brand is comfortable talking about (and what it’s not comfortable talking about). And it provides opportunities for your employees, partners, and customer service reps to be a part of your story, too.

See on contentmarketinginstitute.com


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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