Forget What Your Customers Need; Branding Is About What They Want | Entrepreneur.com

See on Scoop.itH2H Marketing

Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.

Fabrizio Faraco‘s insight:

There’s a major distinction between advancing your marketing efforts and actually transforming yourself into a brand. If you want to be a brand — which should be your ultimate goal — you need to understand the difference between what your customers "need" and what they "want."

See on m.entrepreneur.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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