Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.
Storify is one of digital content’s invisible success stories. It launched in 2010 and has been open to the public since April 2011. Adopted by ABC News, Canada’s CBC network and the UK’s Guardian newspaper as a storytelling tool, it’s the slickest of an emerging class of content making applications.
A growing number of brands, such as General Electric and HP, are using the platform to curate and publish.
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