Before starting a blog, most prospective bloggers believe that it’s all about the writing. Yet the reality is that writing is only a small part of the total blogging effort required.
Unlike most bloggers, I had the advantage of growing up and working at a family-owned newspaper and later leading the online marketing division of one of the most respected publications in the world. So I learned what running a media entity requires. Despite that, I’m continually amazed at how much “everything else” is required to keep my blog going beyond the time I spend crafting my blog posts.
See on heidicohen.com