Picture your new list subscribers as (very welcome) houseguests. Did you lay out a clean towel in their bathroom, stock their fave snacks in your cabinets, and maaaybe even put a little chocolate on their pillow? Or do they arrive to find a dirty towel slumped in the bathroom corner, a half-eaten bag of stale chips in the kitchen, and a musty old pillowcase (sans chocolate)? What kind of experience are youproviding for the people who want to get to know you?
Engaging your email subscribers with your content is really no different than the above scenarios.
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