Web Ink Now: The marketing one hundred is now the marketing ten thousand

See on Scoop.itH2H Marketing

When I was a B2B marketing executive in the 1990s, we ran marketing “campaigns”. My team focused on a about 100 big initiatives throughout the year including a dozen trade shows where we exhibited and spoke, a monthly email newsletter,…

Fabrizio Faraco‘s insight:

Rather than doing a hundred really big projects, today’s marketers need to do tens of thousands of tiny things each year to be successful.

See on www.webinknow.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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