It’s easier to see the future when you build the innovations that shape it.
The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. The opportunity is clear, but how to seize it is not. For most organizations, successfully engaging consumers via mobile — or even giving the effort a serious try — is still a mirage. The same skepticism that made companies miss the boat on digital is now at risk of keeping companies on the sidelines of mobile instead of making efforts to lead and win in the space.
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