What Comes After Content Marketing? Here Are Four Ideas. | Business 2 Community

See on Scoop.itH2H Marketing

I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social

Fabrizio Faraco‘s insight:

Mitch Joel has also been pondering this topic. In a post entitled The Content Crash, Mitch states that the field has simply “become a pumping ground for a marketing message. Very few (companies) are thinking about utilitarianism marketing and even fewer are thinking about the overall experience.”

See on www.business2community.com


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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