See on Scoop.it – H2H Marketing
Does your brand stand out in social media? A competitive analysis is a good way to find out. This step-by-step process will help you find the data you need and explain how to turn it into actionable insights.
While the information gathered and analyzed about how your competitors are performing in social media may be helpful, it’s important to pursue this activity with a solid objective in mind. Otherwise, you may become discouraged, frustrated and even angry about how poorly your brand is performing in comparison. The reverse is just as bad. If you do an analysis to prove to yourself how great your brand is doing, you may become comfortable put innovation at risk.
See on socialmediatoday.com