B2B Content Marketing: Create Intimate Conversations with Narrowcasting

See on Scoop.itH2H Marketing

Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audien…

Fabrizio Faraco‘s insight:

Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audience, in an interview with CCO magazine.

See on contentmarketinginstitute.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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