2 B2B Content Marketing Challenges Solved with a News-Based Approach

See on Scoop.itH2H Marketing

To create enough engaging content, you need a strategy that defines why you want to publish content, fueled by a renewable pool of relevant topics. Find out how B2B marketers are finding a solution…

Fabrizio Faraco‘s insight:

If you’ve ever felt the struggle of effectively reaching business buyers with web content, know you’re in good company. Content marketing is used by virtually every business-facing brand online, and according to CMI’s 2013 B2B content marketing study, the majority of B2B content marketers report they have trouble creating enough content and creating engaging content.

See on contentmarketinginstitute.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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