How to measure the impact of your Twitter and Vine marketing efforts on your business’ bottom line.
We like to call it closed-loop reporting. Closed-loop reporting on Twitter is the process of tracking the path of a user who clicks on a link in a tweet, visits a page on your website, completes a form on a landing page to become a lead, and, ultimately, converts into a customer — so you can directly attribute customers to your Twitter marketing, and evaluate the effectiveness of Twitter as a marketing channel for your business. And isn’t that ultimately why you’re using Twitter or Vine for business in the first place? To bring in new customers? Of course. This post will dive into some key metrics to help you understand the ROI you’re receiving from Twitter and/or Vine.
See on blog.hubspot.com