The First Secret of Success Is Showing Up

See on Scoop.itH2H Marketing

Physical presence is becoming both more and less important, at the same time.

Fabrizio Faraco‘s insight:

A classic old film comedy, Being There, stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. After the gentleman dies and Chance dons his clothes, Chance is swept into high VIP circles by a series of accidents. His name is misheard as "Chauncey Gardiner," and his mumbled observations on gardens are taken as wise strategic metaphor. He is soon a major national advisor. And just because he is there, opportunities proliferate; he is chosen to head a significant company. The final scene shows him with one foot almost at a pond, umbrella held high, presumably about to walk on water.

See on blogs.hbr.org

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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