3 Content Marketing Tactics to Defuse User-Generated Attacks

See on Scoop.itH2H Marketing

While a positive online reputation often takes years to cultivate, a single bad review can trash it in a matter of minutes. Use these 3 content marketing tactics to defuse user-generated attacks an…

Fabrizio Faraco‘s insight:

For better or for worse, perception is reality among today’s online consumers, and if your enterprise has ever struggled with an adverse online reputation, you know exactly how detrimental it can be. A sour online image or comment on your content marketing efforts — driven by negative reviews, online consumer complaints, or even allegations of fraudulent activity — can all but ruin a company. And, while a positive online reputation often takes years to cultivate, it can be torn apart in a matter of minutes with just a single bad review.

See on contentmarketinginstitute.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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