See on Scoop.it – H2H Marketing
Learn about the new purchase loop, and how it aligns with inbound marketing.
Fabrizio Faraco‘s insight:
In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action.
See on blog.hubspot.com
fabriziofaraco 