How to Get Your Boss to Care About Content Marketing

See on Scoop.itH2H Marketing

If you want your boss to care about content marketing, you need to know how to pitch it right.

Fabrizio Faraco‘s insight:

I’m not here to give vague, unhelpful advice like "be persuasive," "give solid delivery," or some other abstract concept that is difficult to act upon. Rather, I will do my best to give you an actionable, step-by-step formula to constructing an effective pitch and convincing your boss that content marketing is the answer to your online business woes.

See on www.seomoz.org

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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