How to Capture More (and Better) Lead Intel With Progressive Profiling

See on Scoop.itH2H Marketing

Learn about progressive profiling, and how it helps you improve your lead intelligence and increase conversions.

Fabrizio Faraco‘s insight:

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms — dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. In other words, Smart Forms know if someone has already filled out the form fields you’re asking for, and thus asks only for the critical information (which is usually even pre-populated) you need to ensure your contacts database stays up to date.

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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