Web Ink Now: Oreo wins the Super Bowl Newsjacking game

See on Scoop.itH2H Marketing

At the Super Bowl last night, the power at the New Orleans Superdome went out for 35 minutes. It took just seconds for people to start talking about #BlackoutBowl and less than five minutes for brands to start Newsjacking the…

Fabrizio Faraco‘s insight:

Oreo wins big

By far, the best of the lot was Oreo with their real-time ad posted on Twitter. Thanks to my friends who know how much I love this stuff and tweeted me about this. Benjamin Strong was first to alert me (dare I say Benjamin newsjacked the Oreo newsjack…). Others who alerted me include (not in order) Amy Baylee,Melissa Mines, Margaret Ebeling, Dan Moyle, Alan Belniak,Damien Basile, Mike Hapner, and Victor Ruiz. Thank you all.

 

See on www.webinknow.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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