At the Super Bowl last night, the power at the New Orleans Superdome went out for 35 minutes. It took just seconds for people to start talking about #BlackoutBowl and less than five minutes for brands to start Newsjacking the…
Oreo wins big
By far, the best of the lot was Oreo with their real-time ad posted on Twitter. Thanks to my friends who know how much I love this stuff and tweeted me about this. Benjamin Strong was first to alert me (dare I say Benjamin newsjacked the Oreo newsjack…). Others who alerted me include (not in order) Amy Baylee,Melissa Mines, Margaret Ebeling, Dan Moyle, Alan Belniak,Damien Basile, Mike Hapner, and Victor Ruiz. Thank you all.
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