One of our key findings is that Twitter is the strongest social media channel for generating leads, outperforming Facebook and Linkedin 9-to-1. In fact, 82% of all social media leads were sourced from Twitter.
Here’s some exciting material for marketers who love to look into the numbers to find trends and anomalies outside the typical plan. Optify’s 2012 B2B Marketing Benchmark Report analyzed data points from over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.
See on socialmediatoday.com