Can social media personalities “scale?”

See on Scoop.itH2H Marketing

The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?

Fabrizio Faraco‘s insight:

Here’s a story from my own life that illustrates the problem I’m talking about.

In 2005, I started my personal blog. I was posting photos, sketches, poem s— things that weren’t about marketing and had nothing to do with growing a business.  I was amazed that people followed it (I didn’t do any of the things people suggested to grow a blog), and was even more amazed that my visitors came from all over the world.

See on


About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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