The social network needn’t be a place for companies to appeal to consumers only. Savvy business-to-business brands are using platform—and yours can, too.
While Facebook has proven to be an excellent marketing tool for business-to-consumer companies, many business-to-business (B2B) companies are asking whether managing a Facebook page is worth their marketing dollars and efforts.
The answer is simple: Any social media community in which a brand invests time can produce worthwhile results with the right strategy. Before throwing Facebook out of the 2013 social media plan completely, try implementing these helpful tips:
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