Managing Content Marketing: 7 B2B Insights on Manufacturing Firms

See on Scoop.itH2H Marketing

Recent research shows how manufacturers are managing content marketing as compared with B2B marketers across all industries. Find out how your efforts compare.

Fabrizio Faraco‘s insight:

The Content Marketing Institute and MarketingProfs recently published research on B2B and B2C Content Marketing in our 2013 Benchmarks, Budgets and Trends reports. While the findings give us insight into how B2B and B2C marketers are managing content marketing, we were still curious about the state of content marketing in specific key industries, and how content efforts in vertical markets were differing from those of their peers in other industries.

 

We decided to first look at marketers who work for B2B manufacturing organizations in North America. This group has adopted content marketing at a slightly higher rate (94 percent) than their North American B2B peers across all industries (91 percent).

See on contentmarketinginstitute.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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