Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic

See on Scoop.itH2H Marketing

Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos, and JCPenney) do to achieve better conversion rate than your store.

Fabrizio Faraco‘s insight:

A must.

Whether you’re selling pajamas, concert tickets, shoes or shaving blades; e-commerce today has evolved and humanized beyond just convenience shopping . It is therefore imperative that you stop seeing people who land on your store as ‘traffic’; but as real human visitors. People come to your store and engage at various levels (let’s call these levels ‘touch points’). With each word that visitors read and with each media pixel they view at these touch points, they form a picture of your business in their minds. And based on whether or not they like the final picture, they make a decision about buying from your store or your competitor’s.

See on www.seomoz.org

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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