Every Business Is (Or Should Be) a Social Business

See on Scoop.itH2H Marketing

The best business models blend profit and impact.

Fabrizio Faraco‘s insight:

I believe the distinction between social and non-social business is a false dichotomy. And yet, it’s one we continually want to make. We talk about "social businesses" — those that are mission-led and focused on creating positive social change — and "non-social businesses" — those that focus on revenue and profit.

See on blogs.hbr.org

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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