A Look Back at My Content Marketing Blog Posts in 2012 | OpenView Blog

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A look back at some of the best posts from my content marketing blog in 2012.

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Content Marketing Strategies | “Hobbit” Movie Promotion Examples

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Now that the eagerly anticipated film “The Hobbit” has opened, here are content marketing strategies that can be learned from the run-up to the film’s release.

Fabrizio Faraco‘s insight:

As unbelievable as it sounds, it all started with a blank piece of paper, a moment of sudden inspiration, and one sentence jotted down onto that paper.

It all happened one day in the early 1930s.

See on contentmarketinginstitute.com

Manufacturing the future: The next era of global growth and innovation | McKinsey Global Institute | Productivity, Competitiveness, & Growth | McKinsey & Company

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A McKinsey & Company Productivity, Competitiveness, & Growth article.

Fabrizio Faraco‘s insight:

Manufacturing the future: The next era of global growth and innovation, a major report from the McKinsey Global Institute, presents a clear view of how manufacturing contributes to the global economy today and how it will probably evolve over the coming decade. 

See on www.mckinsey.com

Visual Content Creation Ideas | Powerful Content Tools

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Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation.

Fabrizio Faraco‘s insight:

What are some easy ways to incorporate visual content into your marketing efforts?

Here are five types of visual content marketing that go beyond simple text!

See on contentmarketinginstitute.com