ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 – B2B Content Engine

See on Scoop.itH2H Marketing

The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU).

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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