Beyond Segmentation: Aim for Engagement Marketing

See on Scoop.itH2H Marketing

Segmentation is a powerful tool for connecting the best offer with the right customer. However, considering the amount and type of data now available, segmentation alone is no longer enough for modern marketing.
See on www.mpdailyfix.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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