Sephora Gets a Digital Makeover to Attract Connected Customers – Brian Solis

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Sephora is one of the brands that’s leading the way toward the digital experience. The company recently invested in an entirely new shopping experience that integrates mobile, social, and in store activity. On this episode of Revolution, Julie Bornstein SVP Digital at Sephora shares with us the importance of delivering a holistic digital and IRL experience while also enhancing the individual path each customer takes to engage with the brand and their favorite products

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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