The Hunt for Social Business Value – Brian Solis

See on Scoop.itH2H Marketing

When Microsoft announced plans to buy enterprise social network Yammer recently I was a little stunned. The reported $1.2-billion acquisition price tag seemed like a lot for simply replicating social networking functions in the business environment. Would companies really achieve ROI? Or would it be more of a “distraction,” as one user told me?

See on www.briansolis.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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