The Future of Marketing Has Little To Do With Marketing – Brian Solis

See on Scoop.itH2H Marketing

Do you realize just how much is changing right now? I promise you that it’s bigger thank you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating while attempting to control your story is not only the old way, it’s the very thinking that’s at the forefront of new communications.

Fabrizio Faraco‘s insight:

his isn’t about the new tools that are before you.

This isn’t about social media or popular social networks.

This isn’t about bloggers and blogging.

Nor is this about tablets, smartphones, and the app economy.

This is about putting the public back in public relations and social in social mediaand that has nothing to do tools or technology we overly celebrate today. Slow down. Take a breath. While there’s an abundance of change there isn’t a wealth of innovation in processes or methodologies.

 

See on www.briansolis.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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