Getting Back to Basics: Why Brands are Getting it Wrong in Social Media – Brian Solis

See on Scoop.itH2H Marketing

Question: What is your #1 advice for social media strategists and managers?

Answer: Stop talking about social media

Fabrizio Faraco‘s insight:

Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities.

See on www.briansolis.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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