See on Scoop.it – H2H Marketing
We’ve all heard the line: “I really don’t market – my work comes from referrals.” Three times in the last week, I’ve had meetings in which the
Fabrizio Faraco‘s insight:
Three times in the last week, I’ve had meetings in which the business owner said, “My company used to survive on ‘word-of-mouth’ and now, that’s not happening.” Friends of friends, client referrals or industry colleagues — used to fuel their work pipeline. The business owners I spoke with weren’t executing an activemarketing strategy but still the phone rang; somebody always knocked on their door.
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