What comes after content marketing? Here are four ideas.

See on Scoop.itH2H Marketing

If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.

Fabrizio Faraco‘s insight:

My friend Mitch Joel has also been pondering this topic. In a post entitled The Content Crash, Mitch states that the field has simply “become a pumping ground for a marketing message. Very few (companies) are thinking about utilitarianism marketing and even fewer are thinking about the overall experience.”

See on www.businessesgrow.com

About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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