Two Ways to Start a Conversation with Your Content

See on Scoop.itH2H Marketing

Chuck your brand guidelines out the window and start a conversation. Try these two approaches for building your brand through content marketing.

Fabrizio Faraco‘s insight:

With today’s savvy consumers, your brand’s role must become muted and resourceful. Engaging content is now seen as a leading form of advertising. For example, Target’s new Chief Marketer, Jeff Jones, said: “The lines between products, services and marketing continue to blur. We will keep pushing ourselves to think in terms of content, not just campaigns.”

 

See on www.blueglass.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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