The Age of Transparency in Digital Politics – Brian Solis

See on Scoop.itH2H Marketing

Guest post by Minter Dial @mdial on social, transparency and politics using the recent French Presidential election between Nicolas Sarkozy and François Hollande as a case study

The paths of social media and politics would seem to be inextricably linked. Politics has proven, in many countries, to be a great way to “democratize” social media, or the other way around. During the Arab Spring, social media helped inspire a change in regime. In the US, social media clearly contributed to Obama’s success in 2008 and the presidential campaign certainly brought a big lift to the likes of Twitter. On the other hand, the most recent digital marketing campaigns of the two finalists of the French Presidential election, Nicolas Sarkozy and François Hollande, were quite a disappointment and a missed opportunity for the country. In short, neither candidate was connected and their presence on line was stuffy, uninteresting and one-way, not to forget at times downright unattractive
See on www.briansolis.com

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About Fabrizio Faraco

Un marketer che è passato in tanti mondi. An old pal who loves marketing and experienced lotta worlds

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