Getting Back to Basics: Why Brands are Getting it Wrong in Social Media – Brian Solis

See on Scoop.it – H2H Marketing

Question: What is your #1 advice for social media strategists and managers?

Answer: Stop talking about social media

Fabrizio Faraco‘s insight:

Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities.

See on www.briansolis.com

How to Rank: 25 Step SEO Master Blueprint

See on Scoop.it – H2H Marketing

If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do – that is, the basic work of ranking a web page for search?

Fabrizio Faraco‘s insight:

The blueprint assumes you have basic SEO knowledge: you’re not scared of title tags, can implement a rel=canonical, and you’ve built a link or two. (If this is your first time to the rodeo, we suggest reading the Beginners Guide to SEO and browsing our Learn SEO section.)

 

See on www.seomoz.org

Have social media ever saved your life? » Fabrizio Faraco

See on Scoop.it – H2H Marketing

I social media vi hanno mai salvato la vita? Insomma proprio la vita, no! Ma certo ci aiutano molto nel rendere più efficace e umano il servizio clienti.

Fabrizio Faraco‘s insight:

Today I’m telling you a story, a beautiful story, where one of the most harassed brands in Italy (Trenitalia) was able to solve a problem of a particularly demanding customer (me).

See on www.fabriziofaraco.it

Customers Don’t Want Ads, They Want A Conversation

See on Scoop.it – H2H Marketing

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends…

Fabrizio Faraco‘s insight:

Collaborative marketing will mean that marketers truly shift from marketing “at” consumers to marketing “with” consumers. We have reached a tipping point where a penalty will be paid by those companies who simply view social as a mass communication channel for blasting out messages to a mass audience.

See on www.fastcompany.com

Supercharge Your Social Media Strategy with Video Content | Social Media Today

See on Scoop.it – H2H Marketing

Video content can greatly amplify your social media marketing.

Fabrizio Faraco‘s insight:

Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations.  They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels.  If you have not hopped on the video content train, now is the time.  Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it.  A great way to test the waters is to create a short, highly shareable video.

See on socialmediatoday.com

Analyze Your Small Business Social Media Success With MediaMiser

See on Scoop.it – H2H Marketing

Analyze your small to medium business social media success with MediaMiser’s big data application, SNAP!

Fabrizio Faraco‘s insight:

In the world of online and social media, attempting to follow, track, analyze and make sense of everything out there, as it pertains to you and your business, can be overwhelming. MediaMiser has taken its decade worth of analysis knowledge and its huge Enterprise level backbone and added a simple interface that will allow small to medium size businesses to make sense of all the noise.

See on www.steamfeed.com