Technology Isn’t The Only Answer to Digital Disruption

See on Scoop.itH2H Marketing

What’s the difference between disruptive tech and that of emergent or innovative technology?

Fabrizio Faraco‘s insight:

Disruptive tech does just that. It disrupts markets and introduces new direction and/or changes behavior. And thus, we enter an era of “Digital Darwinism,” a time when society and technology evolve, challenging how businesses adapt (or don’t).

See on thenextweb.com

Crisis? What to do? Let’s do inbound marketing!

See on Scoop.itH2H Marketing

For a small company when strong winds of crisis blow the first thing that seems to be done is cutting down expenses. This engages a downward spiral that often leads the company to perish. The real answer? It’s the other way around: in a crisis (with often losses) the company must make any effort (i.e. invest) to increase the revenues. The point is to make more sales rather than to cut costs: if you are losing € 5,000 per week invest € 10,000 in order to lose less in two weeks! And continue to do so until you’re not losing anymore

Fabrizio Faraco‘s insight:

how can a small company that has no resources and little access to credit in this crisis pursue such a strategy?Simple, to leverage what you already have at home and start an inbound marketing plan! To do this the company only needs creativity and initiative to build content and disseminate them. Let’s start with some brief definitions.

See on www.linkedin.com

Report: Why and How Businesses are Investing in Digital Transformation and the New Customer Experience – Brian Solis

See on Scoop.itH2H Marketing

We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.

Fabrizio Faraco‘s insight:

There’s a difference though between marketing AT people in new channels and learning about their behavior, values, and expectations to optimize their digital experiences and introduce mutually-beneficial outcomes.

See on www.briansolis.com

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas – Martha Spelman

See on Scoop.itH2H Marketing

The ultimate list of content marketing tactics: over 35 ways to tell your brand story and build business trust, credibility and “go-to expert” status.

Fabrizio Faraco‘s insight:

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. There are numerous ways to distribute content: digitally, in print and in-person. The methods or media you choose will depend on your audience (what channels they access), your budget (the time and money resources available), and your inclination (it’s not an easy undertaking but, done well, can be extremely successful).

See on www.marthaspelman.com

Social Media Marketing Strategy #SMMW14 Style – 5 Essential Tips

See on Scoop.itH2H Marketing

The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy. So many companies have become comfortable reacting to industry

Fabrizio Faraco‘s insight:

So many companies have become comfortable reacting to industry trends and competitors with tactics, that they end up with wasted effort, poor performance and plenty of frustration. This is especially true in the world of social media marketing as companies roll out social media tactics only to be left wondering in 6 months what the ROI is.

See on www.toprankblog.com

Multi channel marketing options – Smart Insights Digital Marketing Advice

See on Scoop.itH2H Marketing

Which channels matter most today? An analysis of the effectiveness of 40+ marketing channels Several months ago, I created a simple spreadsheet of 40+ mark. Marketing topic(s):International marketing, Multichannel (Omnichannel) strategies. Advice by David Sealey.

Fabrizio Faraco‘s insight:

This blog post will cover an analysis of a new all channel spreadsheet available via my site to determine which are the best channels for functionality and value.

See on www.smartinsights.com