Storytelling, non raccontiamoci storie – Fabrizio Faraco

Si fa un gran parlare di storytelling e spesso sembra una tecnica per avere successo, il nuovo proiettile d’argento dei marketing manager di tutto il mondo. Graham Brown nella sua ultima produzione ci da finalmente un quadro chiaro di cosa sia lo storytelling ai tempi del social.

Source: www.fabriziofaraco.it

Per me lo storytelling come strumento di customer engagement è quello descritto alla perfezione dal Graham Brown. Nella sua ultima produzione “Brand Democracy” ci sono tutti gli elementi per cui il narrare è lo strumento principe di ogni relazione, inclusa quella commerciale. Non da oggi ma da sempre.

See on Scoop.itH2H Marketing

Storytelling, do not beat about the bush – Fabrizio Faraco

There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the social.

Source: www.fabriziofaraco.it

Nevertheless for me, storytelling is a tool for customer engagement and it is perfectly described by Graham Brown. In his latest production “Brand Democracy” there are all the reasons that make narrative the key element of relationship, including the commercial one. Not today, but since the birth of the human being.

See on Scoop.itH2H Marketing

What content should you create? | pruneau

5 tactics to ensure that you create content that addresses your customer’s needs.

Source: teamworkscom.com

The reasons are clear: it works better, cost less than traditional advertising and delivers the measurable ROI missing from old school marketing. For those not yet converted, content is the driver of inbound marketing. It’s the essential component that connects you with your audience, fosters online relationships and ultimately drives prospects back to your website or blog for nurturing and conversion.

See on Scoop.itH2H Marketing

What’s the most valuable content of all?

10 experts tell us about the most valuable piece of content they’ve ever created. 6 clear lessons & some great ideas to take away for your business.

Source: www.valuablecontent.co.uk

There’s a lovely quote about writing, from Pulitzer Prize-winning journalist and author David McCullough.

“Writing is thinking. To write well is to think clearly. That’s why it’s so hard.”

Well, written or visual, valuable content is your thinking made manifest; it’s a place for your best ideas.

See on Scoop.itH2H Marketing